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            <itunes:name>DE LA FORCE Creative</itunes:name>
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        <title>DE LA FORCE Creative</title>
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            <enclosure url="http://delaforcecreative.personal.twentythree.com/64968559/128096858/bf3c1902655a5c6785d4a687fe684e7b/video_medium/series-intro-the-business-of-video.mp4?source=podcast" type="video/mp4" length="20788248"/>
            <title>Series Intro: The Business of Creativity - Turning Passion into Profit</title>
            <link>http://delaforcecreative.personal.twentythree.com/series-intro-the-business-of</link>
            <description>&lt;p&gt;Creativity isn’t just an art—it’s a business. In this new series, I’ll break down what I've learned about the business of being a creative in my career spanning Apple, Microsoftthe agency world and being a business owner myself.. watch this to see what I have in store for you!&lt;/p&gt;
&lt;p&gt;Check out the full series playlist here: https://youtube.com/playlist?list=PLX5x5wwDvq1C6RHxMZ-M1iYHVyvZZIF0A&amp;si=z_8qR6p-VzfIG662&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Subscribe here: &lt;a href="https://tinyurl.com/Nickdlf"&gt;https://tinyurl.com/Nickdlf&lt;/a&gt;&lt;br /&gt;
New: Sign up for my Creative Sparks email updates here: &lt;a href="https://www.nickdelaforce.com/sparks"&gt;https://www.nickdelaforce.com/sparks&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Get an awesome shirt, poster or print here: &lt;a href="https://nick-de-la-force-shop.fourthwall.com"&gt;https://nick-de-la-force-shop.fourthwall.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;My website: &lt;a href="https://www.nickdelaforce.com/"&gt;https://www.nickdelaforce.com/&lt;/a&gt;&lt;br /&gt;
Instagram: &lt;a href="https://www.instagram.com/nickdlf/"&gt;https://www.instagram.com/nickdlf/&lt;/a&gt;&lt;br /&gt;
For Youtube Business Enquiries email: &lt;a href="mailto:business@nickdelaforce.com"&gt;business@nickdelaforce.com&lt;/a&gt;&lt;br /&gt;
My Video Agency is: &lt;a href="https://www.vidzero.co.uk/"&gt;https://www.vidzero.co.uk/&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Gear I use for YouTube:&lt;/p&gt;
&lt;p&gt;Main Camera: Sony A7IV Camera - &lt;a href="https://amzn.to/3C49dQ2"&gt;https://amzn.to/3C49dQ2&lt;/a&gt;&lt;br /&gt;
Secondary Camera + Audio Setup: DJI Osmo Pocket 3 Creator Combo - &lt;a href="https://amzn.to/4cuBz63"&gt;https://amzn.to/4cuBz63&lt;/a&gt;&lt;br /&gt;
Wireless Microphone: Rode Wireless Go II - &lt;a href="https://amzn.to/3SS9ufD"&gt;https://amzn.to/3SS9ufD&lt;/a&gt;&lt;br /&gt;
Wide Zoom Lens: Tamron 17-28mm F2.8 - &lt;a href="https://amzn.to/3fIPyxC"&gt;https://amzn.to/3fIPyxC&lt;/a&gt;&lt;br /&gt;
Standard Zoom Lens: Sony FE 24-70 GM f2.8 - &lt;a href="https://amzn.to/3SxWRGP"&gt;https://amzn.to/3SxWRGP&lt;/a&gt;&lt;br /&gt;
Helios 44M 58mm F2 (M42 Mount) - Search you local 2nd hand sellers&lt;br /&gt;
M42 Mount to E-Mount Lens Adapter - &lt;a href="https://amzn.to/4cgEKPA"&gt;https://amzn.to/4cgEKPA&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;FYI, if you use the links above I'll get a small commission from Amazon that will help me create more content for this channel!&lt;/p&gt;
&lt;p&gt;Music from Audiio.com - Get 70% off your first year of Audiio Pro here: &lt;a href="https://ref.audiio.com/4a9b99af"&gt;https://ref.audiio.com/4a9b99af&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;About Me: I’m a co-founder of video agency Vidzero.co.uk and  Multi-disciplinary creative, film geek, pizza enthusiast, and tired dad. I'm on a mission to help others unlock their unique flavour of creativity, find inspiration, and be creative in whatever they do.&lt;/p&gt;&lt;p&gt;&lt;a href="http://delaforcecreative.personal.twentythree.com/series-intro-the-business-of"&gt;&lt;img src="http://delaforcecreative.personal.twentythree.com/64968559/128096858/bf3c1902655a5c6785d4a687fe684e7b/standard/download-13-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 13 Mar 2025 00:00:00 GMT</pubDate>
            <media:title>Series Intro: The Business of Creativity - Turning Passion into Profit</media:title>
            <itunes:summary>Creativity isn’t just an art—it’s a business. In this new series, I’ll break down what I've learned about the business of being a creative in my career spanning Apple, Microsoftthe agency world and being a business owner myself.. watch this to see what I have in store for you!
Check out the full series playlist here: https://youtube.com/playlist?list=PLX5x5wwDvq1C6RHxMZ-M1iYHVyvZZIF0A&amp;si=z_8qR6p-VzfIG662


Subscribe here: https://tinyurl.com/Nickdlf
New: Sign up for my Creative Sparks email updates here: https://www.nickdelaforce.com/sparks
Get an awesome shirt, poster or print here: https://nick-de-la-force-shop.fourthwall.com
My website: https://www.nickdelaforce.com/
Instagram: https://www.instagram.com/nickdlf/
For Youtube Business Enquiries email: business@nickdelaforce.com
My Video Agency is: https://www.vidzero.co.uk/


Gear I use for YouTube:
Main Camera: Sony A7IV Camera - https://amzn.to/3C49dQ2
Secondary Camera + Audio Setup: DJI Osmo Pocket 3 Creator Combo - https://amzn.to/4cuBz63
Wireless Microphone: Rode Wireless Go II - https://amzn.to/3SS9ufD
Wide Zoom Lens: Tamron 17-28mm F2.8 - https://amzn.to/3fIPyxC
Standard Zoom Lens: Sony FE 24-70 GM f2.8 - https://amzn.to/3SxWRGP
Helios 44M 58mm F2 (M42 Mount) - Search you local 2nd hand sellers
M42 Mount to E-Mount Lens Adapter - https://amzn.to/4cgEKPA
FYI, if you use the links above I'll get a small commission from Amazon that will help me create more content for this channel!
Music from Audiio.com - Get 70% off your first year of Audiio Pro here: https://ref.audiio.com/4a9b99af
About Me: I’m a co-founder of video agency Vidzero.co.uk and  Multi-disciplinary creative, film geek, pizza enthusiast, and tired dad. I'm on a mission to help others unlock their unique flavour of creativity, find inspiration, and be creative in whatever they do.</itunes:summary>
            <itunes:subtitle>Creativity isn’t just an art—it’s a business. In this new series, I’ll break down what I've learned about the business of being a creative in my career spanning Apple, Microsoftthe agency world and being a business owner myself.. watch this to see...</itunes:subtitle>
            <itunes:author>DE LA FORCE Creative</itunes:author>
            <itunes:duration>03:35</itunes:duration>
            <media:description type="html">&lt;p&gt;Creativity isn’t just an art—it’s a business. In this new series, I’ll break down what I've learned about the business of being a creative in my career spanning Apple, Microsoftthe agency world and being a business owner myself.. watch this to see what I have in store for you!&lt;/p&gt;
&lt;p&gt;Check out the full series playlist here: https://youtube.com/playlist?list=PLX5x5wwDvq1C6RHxMZ-M1iYHVyvZZIF0A&amp;si=z_8qR6p-VzfIG662&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Subscribe here: &lt;a href="https://tinyurl.com/Nickdlf"&gt;https://tinyurl.com/Nickdlf&lt;/a&gt;&lt;br /&gt;
New: Sign up for my Creative Sparks email updates here: &lt;a href="https://www.nickdelaforce.com/sparks"&gt;https://www.nickdelaforce.com/sparks&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Get an awesome shirt, poster or print here: &lt;a href="https://nick-de-la-force-shop.fourthwall.com"&gt;https://nick-de-la-force-shop.fourthwall.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;My website: &lt;a href="https://www.nickdelaforce.com/"&gt;https://www.nickdelaforce.com/&lt;/a&gt;&lt;br /&gt;
Instagram: &lt;a href="https://www.instagram.com/nickdlf/"&gt;https://www.instagram.com/nickdlf/&lt;/a&gt;&lt;br /&gt;
For Youtube Business Enquiries email: &lt;a href="mailto:business@nickdelaforce.com"&gt;business@nickdelaforce.com&lt;/a&gt;&lt;br /&gt;
My Video Agency is: &lt;a href="https://www.vidzero.co.uk/"&gt;https://www.vidzero.co.uk/&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Gear I use for YouTube:&lt;/p&gt;
&lt;p&gt;Main Camera: Sony A7IV Camera - &lt;a href="https://amzn.to/3C49dQ2"&gt;https://amzn.to/3C49dQ2&lt;/a&gt;&lt;br /&gt;
Secondary Camera + Audio Setup: DJI Osmo Pocket 3 Creator Combo - &lt;a href="https://amzn.to/4cuBz63"&gt;https://amzn.to/4cuBz63&lt;/a&gt;&lt;br /&gt;
Wireless Microphone: Rode Wireless Go II - &lt;a href="https://amzn.to/3SS9ufD"&gt;https://amzn.to/3SS9ufD&lt;/a&gt;&lt;br /&gt;
Wide Zoom Lens: Tamron 17-28mm F2.8 - &lt;a href="https://amzn.to/3fIPyxC"&gt;https://amzn.to/3fIPyxC&lt;/a&gt;&lt;br /&gt;
Standard Zoom Lens: Sony FE 24-70 GM f2.8 - &lt;a href="https://amzn.to/3SxWRGP"&gt;https://amzn.to/3SxWRGP&lt;/a&gt;&lt;br /&gt;
Helios 44M 58mm F2 (M42 Mount) - Search you local 2nd hand sellers&lt;br /&gt;
M42 Mount to E-Mount Lens Adapter - &lt;a href="https://amzn.to/4cgEKPA"&gt;https://amzn.to/4cgEKPA&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;FYI, if you use the links above I'll get a small commission from Amazon that will help me create more content for this channel!&lt;/p&gt;
&lt;p&gt;Music from Audiio.com - Get 70% off your first year of Audiio Pro here: &lt;a href="https://ref.audiio.com/4a9b99af"&gt;https://ref.audiio.com/4a9b99af&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;About Me: I’m a co-founder of video agency Vidzero.co.uk and  Multi-disciplinary creative, film geek, pizza enthusiast, and tired dad. I'm on a mission to help others unlock their unique flavour of creativity, find inspiration, and be creative in whatever they do.&lt;/p&gt;&lt;p&gt;&lt;a href="http://delaforcecreative.personal.twentythree.com/series-intro-the-business-of"&gt;&lt;img src="http://delaforcecreative.personal.twentythree.com/64968559/128096858/bf3c1902655a5c6785d4a687fe684e7b/standard/download-13-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://delaforcecreative.personal.twentythree.com/v.ihtml/player.html?token=bf3c1902655a5c6785d4a687fe684e7b&amp;source=podcast&amp;photo%5fid=128096858" width="625" height="352" type="text/html" medium="video" duration="215" isDefault="true" expression="full"/>
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            <category>business of creativity</category>
            <category>client communication</category>
            <category>content creator tips</category>
            <category>creative business</category>
            <category>creative career</category>
            <category>creative entrepreneurship</category>
            <category>creative professionals</category>
            <category>creative strategy</category>
            <category>filmmaking business</category>
            <category>freelance tips</category>
            <category>how to make money as a creative</category>
            <category>making money with art</category>
            <category>marketing for creatives</category>
            <category>pricing creative work</category>
            <category>sustainable creative business</category>
            <category>turning creativity into income</category>
        </item>
        <item>
            <enclosure url="http://delaforcecreative.personal.twentythree.com/64968556/128098562/eb0bac742e5f05542b4b58ebdbe28d7f/video_medium/the-biggest-mistake-youre-making-video.mp4?source=podcast" type="video/mp4" length="95808755"/>
            <title>The Biggest Mistake You're Making Getting PAID Creative Work!</title>
            <link>http://delaforcecreative.personal.twentythree.com/the-biggest-mistake-youre-making</link>
            <description>&lt;p&gt;Get the FREE PDF with exclusive content from this video here: &lt;a href="https://nick-de-la-force-shop.fourthwall.com/en-gbp/products/pdf-unlocking-creative-success-speaking-corporate-to-win-clients"&gt;https://nick-de-la-force-shop.fourthwall.com/en-gbp/products/pdf-unlocking-creative-success-speaking-corporate-to-win-clients&lt;/a&gt;&lt;br /&gt;
 Get an awesome shirt here: &lt;a href="https://nick-de-la-force-shop.fourthwall.com"&gt;https://nick-de-la-force-shop.fourthwall.com&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Tired of not getting paid what you're worth as a creative or just not landing jobs? Let's change that! In this video, I'll show you essential strategies to bridge the gap between creativity and business, so you can win more clients and get paid what you're truly worth.&lt;/p&gt;
&lt;p&gt;Join me for a day of meetings across central London, where I also stumble upon a few iconic Film &amp; TV locations. Along the way, I'll reveal the key to speaking the "corporate" language that resonates with business clients. I'll break down how to understand your clients' needs, approach projects from a business perspective, and pitch ideas that go beyond flashy visuals to deliver real value.&lt;/p&gt;
&lt;p&gt;Whether you're just starting out or looking to level up your freelance career, these tips will help you secure long-term clients and thrive as a creative professional.&lt;br /&gt;
&lt;br /&gt;
 Please do Like, comment, and subscribe for more tips on succeeding as a creative in today's competitive market! Don't forget to subscribe for more videos on all things #creativity, #inspiration, and the life of a creative professional.&lt;/p&gt;
&lt;p&gt;Video Chapters:&lt;br /&gt;
00:10 - Importance of Client Communication&lt;br /&gt;
Discussing the gap in business communication skills among creatives.&lt;br /&gt;
00:45 - Realising the Communication Gap&lt;br /&gt;
How failing to communicate well can cost you jobs, even with a great portfolio.&lt;br /&gt;
01:23 - Speaking Business in Creative Work&lt;br /&gt;
The importance of understanding and articulating business needs in creative projects.&lt;br /&gt;
02:14 - The Key to Winning Business&lt;br /&gt;
Why understanding your client's business and goals is crucial for success.&lt;br /&gt;
02:50 - Prior Work vs. Business Understanding&lt;br /&gt;
Why past work alone isn't enough without understanding how it supports business goals.&lt;br /&gt;
03:35 - Three Tips to Earn More as a Creative&lt;br /&gt;
Introduction to three essential tips for improving client relationships and earning more.&lt;br /&gt;
05:15 - Tip 1: Know Your Client's Business&lt;br /&gt;
Impressing clients by showing deep understanding of their business needs.&lt;br /&gt;
06:05 - Tip 2: Understand the Target Audience&lt;br /&gt;
How to focus on what the client's audience wants to see.&lt;br /&gt;
07:10 - Researching the Audience&lt;br /&gt;
Effective methods for understanding your client's target audience.&lt;br /&gt;
09:10 - Tip 3: Think Outside the Box&lt;br /&gt;
Encouraging creatives to offer fresh, innovative ideas that stand out.&lt;br /&gt;
10:20 - Enhancing Creative Proposals&lt;br /&gt;
How to make your creative work more appealing and valuable to clients.&lt;br /&gt;
13:05 - Building Long-term Client Relationships&lt;br /&gt;
Tips for building trust and maintaining long-term client relationships.&lt;br /&gt;
14:55 - Final Thoughts and PDF Guide&lt;br /&gt;
Summarising key points and offering a downloadable PDF for further guidance.&lt;/p&gt;
&lt;p&gt;Connect with me:&lt;br /&gt;
Website: &lt;a href="https://www.nickdelaforce.com/"&gt;https://www.nickdelaforce.com/&lt;/a&gt;&lt;br /&gt;
Instagram: &lt;a href="https://www.instagram.com/nickdlf/"&gt;https://www.instagram.com/nickdlf/&lt;/a&gt;&lt;br /&gt;
For Business Inquiries: &lt;a href="mailto:business@nickdelaforce.com"&gt;business@nickdelaforce.com&lt;/a&gt;&lt;br /&gt;
My Video Agency: &lt;a href="https://www.vidzero.co.uk/"&gt;https://www.vidzero.co.uk/&lt;/a&gt;&lt;br /&gt;
 Gear I use for YouTube:&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
This video was shot entirely using my new DJI Osmo Pocket 3 Creator Combo: &lt;a href="https://amzn.to/4cuBz63"&gt;https://amzn.to/4cuBz63&lt;/a&gt;&lt;br /&gt;
Studio / Main Camera: Sony A7IV - &lt;a href="https://amzn.to/3C49dQ2"&gt;https://amzn.to/3C49dQ2&lt;/a&gt;&lt;br /&gt;
Secondary Camera: Sony A7III - https://amzn.to/3UY1ziH&lt;br /&gt;
Wireless Microphone: Rode Wireless Go II - &lt;a href="https://amzn.to/3SS9ufD"&gt;https://amzn.to/3SS9ufD&lt;/a&gt;&lt;br /&gt;
Wide Zoom Lens: Tamron 17-28mm F2.8 - &lt;a href="https://amzn.to/3fIPyxC"&gt;https://amzn.to/3fIPyxC&lt;/a&gt;&lt;br /&gt;
Standard Zoom Lens: Sony FE 24-70 GM f2.8 - &lt;a href="https://amzn.to/3SxWRGP"&gt;https://amzn.to/3SxWRGP&lt;/a&gt;&lt;br /&gt;
Note: Some links are affiliate links, and I may earn a small commission at no extra cost to you. Thank you for supporting the channel!&lt;br /&gt;
&lt;br /&gt;
 Music from Audiio.com: Get 70% off your first year of Audiio Pro here: &lt;a href="https://ref.audiio.com/2s33bcfm"&gt;https://ref.audiio.com/2s33bcfm&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;About Me: I'm Nick, a co-founder at Vidzero.co.uk, multi-discipline creative, film geek, pizza enthusiast, and tired dad. My mission is to help others unlock their unique creativity, find inspiration, and thrive in their creative endeavours.&lt;/p&gt;
&lt;p&gt;#OsmoPocket3 #freelancing #creativecareer #creativebusiness #startingasmallbusiness #gettingclients #paidwork #creativejobs #videoproduction #videography #videographer #freelancerlife #freelancertips #creativeskills&lt;/p&gt;&lt;p&gt;&lt;a href="http://delaforcecreative.personal.twentythree.com/the-biggest-mistake-youre-making"&gt;&lt;img src="http://delaforcecreative.personal.twentythree.com/64968556/128098562/eb0bac742e5f05542b4b58ebdbe28d7f/standard/download-15-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://delaforcecreative.personal.twentythree.com/photo/128098562</guid>
            <pubDate>Wed, 14 Aug 2024 00:00:00 GMT</pubDate>
            <media:title>The Biggest Mistake You're Making Getting PAID Creative Work!</media:title>
            <itunes:summary>Get the FREE PDF with exclusive content from this video here: https://nick-de-la-force-shop.fourthwall.com/en-gbp/products/pdf-unlocking-creative-success-speaking-corporate-to-win-clients
 Get an awesome shirt here: https://nick-de-la-force-shop.fourthwall.com


Tired of not getting paid what you're worth as a creative or just not landing jobs? Let's change that! In this video, I'll show you essential strategies to bridge the gap between creativity and business, so you can win more clients and get paid what you're truly worth.
Join me for a day of meetings across central London, where I also stumble upon a few iconic Film &amp; TV locations. Along the way, I'll reveal the key to speaking the "corporate" language that resonates with business clients. I'll break down how to understand your clients' needs, approach projects from a business perspective, and pitch ideas that go beyond flashy visuals to deliver real value.
Whether you're just starting out or looking to level up your freelance career, these tips will help you secure long-term clients and thrive as a creative professional.

 Please do Like, comment, and subscribe for more tips on succeeding as a creative in today's competitive market! Don't forget to subscribe for more videos on all things #creativity, #inspiration, and the life of a creative professional.
Video Chapters:
00:10 - Importance of Client Communication
Discussing the gap in business communication skills among creatives.
00:45 - Realising the Communication Gap
How failing to communicate well can cost you jobs, even with a great portfolio.
01:23 - Speaking Business in Creative Work
The importance of understanding and articulating business needs in creative projects.
02:14 - The Key to Winning Business
Why understanding your client's business and goals is crucial for success.
02:50 - Prior Work vs. Business Understanding
Why past work alone isn't enough without understanding how it supports business goals.
03:35 - Three Tips to Earn More as a Creative
Introduction to three essential tips for improving client relationships and earning more.
05:15 - Tip 1: Know Your Client's Business
Impressing clients by showing deep understanding of their business needs.
06:05 - Tip 2: Understand the Target Audience
How to focus on what the client's audience wants to see.
07:10 - Researching the Audience
Effective methods for understanding your client's target audience.
09:10 - Tip 3: Think Outside the Box
Encouraging creatives to offer fresh, innovative ideas that stand out.
10:20 - Enhancing Creative Proposals
How to make your creative work more appealing and valuable to clients.
13:05 - Building Long-term Client Relationships
Tips for building trust and maintaining long-term client relationships.
14:55 - Final Thoughts and PDF Guide
Summarising key points and offering a downloadable PDF for further guidance.
Connect with me:
Website: https://www.nickdelaforce.com/
Instagram: https://www.instagram.com/nickdlf/
For Business Inquiries: business@nickdelaforce.com
My Video Agency: https://www.vidzero.co.uk/
 Gear I use for YouTube:


This video was shot entirely using my new DJI Osmo Pocket 3 Creator Combo: https://amzn.to/4cuBz63
Studio / Main Camera: Sony A7IV - https://amzn.to/3C49dQ2
Secondary Camera: Sony A7III - https://amzn.to/3UY1ziH
Wireless Microphone: Rode Wireless Go II - https://amzn.to/3SS9ufD
Wide Zoom Lens: Tamron 17-28mm F2.8 - https://amzn.to/3fIPyxC
Standard Zoom Lens: Sony FE 24-70 GM f2.8 - https://amzn.to/3SxWRGP
Note: Some links are affiliate links, and I may earn a small commission at no extra cost to you. Thank you for supporting the channel!

 Music from Audiio.com: Get 70% off your first year of Audiio Pro here: https://ref.audiio.com/2s33bcfm
About Me: I'm Nick, a co-founder at Vidzero.co.uk, multi-discipline creative, film geek, pizza enthusiast, and tired dad. My mission is to help others unlock their unique creativity, find inspiration, and thrive in their creative endeavours.
#OsmoPocket3 #freelancing #creativecareer #creativebusiness #startingasmallbusiness #gettingclients #paidwork #creativejobs #videoproduction #videography #videographer #freelancerlife #freelancertips #creativeskills</itunes:summary>
            <itunes:subtitle>Get the FREE PDF with exclusive content from this video here: https://nick-de-la-force-shop.fourthwall.com/en-gbp/products/pdf-unlocking-creative-success-speaking-corporate-to-win-clients
 Get an awesome shirt here:...</itunes:subtitle>
            <itunes:author>DE LA FORCE Creative</itunes:author>
            <itunes:duration>12:29</itunes:duration>
            <media:description type="html">&lt;p&gt;Get the FREE PDF with exclusive content from this video here: &lt;a href="https://nick-de-la-force-shop.fourthwall.com/en-gbp/products/pdf-unlocking-creative-success-speaking-corporate-to-win-clients"&gt;https://nick-de-la-force-shop.fourthwall.com/en-gbp/products/pdf-unlocking-creative-success-speaking-corporate-to-win-clients&lt;/a&gt;&lt;br /&gt;
 Get an awesome shirt here: &lt;a href="https://nick-de-la-force-shop.fourthwall.com"&gt;https://nick-de-la-force-shop.fourthwall.com&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
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Tired of not getting paid what you're worth as a creative or just not landing jobs? Let's change that! In this video, I'll show you essential strategies to bridge the gap between creativity and business, so you can win more clients and get paid what you're truly worth.&lt;/p&gt;
&lt;p&gt;Join me for a day of meetings across central London, where I also stumble upon a few iconic Film &amp; TV locations. Along the way, I'll reveal the key to speaking the "corporate" language that resonates with business clients. I'll break down how to understand your clients' needs, approach projects from a business perspective, and pitch ideas that go beyond flashy visuals to deliver real value.&lt;/p&gt;
&lt;p&gt;Whether you're just starting out or looking to level up your freelance career, these tips will help you secure long-term clients and thrive as a creative professional.&lt;br /&gt;
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 Please do Like, comment, and subscribe for more tips on succeeding as a creative in today's competitive market! Don't forget to subscribe for more videos on all things #creativity, #inspiration, and the life of a creative professional.&lt;/p&gt;
&lt;p&gt;Video Chapters:&lt;br /&gt;
00:10 - Importance of Client Communication&lt;br /&gt;
Discussing the gap in business communication skills among creatives.&lt;br /&gt;
00:45 - Realising the Communication Gap&lt;br /&gt;
How failing to communicate well can cost you jobs, even with a great portfolio.&lt;br /&gt;
01:23 - Speaking Business in Creative Work&lt;br /&gt;
The importance of understanding and articulating business needs in creative projects.&lt;br /&gt;
02:14 - The Key to Winning Business&lt;br /&gt;
Why understanding your client's business and goals is crucial for success.&lt;br /&gt;
02:50 - Prior Work vs. Business Understanding&lt;br /&gt;
Why past work alone isn't enough without understanding how it supports business goals.&lt;br /&gt;
03:35 - Three Tips to Earn More as a Creative&lt;br /&gt;
Introduction to three essential tips for improving client relationships and earning more.&lt;br /&gt;
05:15 - Tip 1: Know Your Client's Business&lt;br /&gt;
Impressing clients by showing deep understanding of their business needs.&lt;br /&gt;
06:05 - Tip 2: Understand the Target Audience&lt;br /&gt;
How to focus on what the client's audience wants to see.&lt;br /&gt;
07:10 - Researching the Audience&lt;br /&gt;
Effective methods for understanding your client's target audience.&lt;br /&gt;
09:10 - Tip 3: Think Outside the Box&lt;br /&gt;
Encouraging creatives to offer fresh, innovative ideas that stand out.&lt;br /&gt;
10:20 - Enhancing Creative Proposals&lt;br /&gt;
How to make your creative work more appealing and valuable to clients.&lt;br /&gt;
13:05 - Building Long-term Client Relationships&lt;br /&gt;
Tips for building trust and maintaining long-term client relationships.&lt;br /&gt;
14:55 - Final Thoughts and PDF Guide&lt;br /&gt;
Summarising key points and offering a downloadable PDF for further guidance.&lt;/p&gt;
&lt;p&gt;Connect with me:&lt;br /&gt;
Website: &lt;a href="https://www.nickdelaforce.com/"&gt;https://www.nickdelaforce.com/&lt;/a&gt;&lt;br /&gt;
Instagram: &lt;a href="https://www.instagram.com/nickdlf/"&gt;https://www.instagram.com/nickdlf/&lt;/a&gt;&lt;br /&gt;
For Business Inquiries: &lt;a href="mailto:business@nickdelaforce.com"&gt;business@nickdelaforce.com&lt;/a&gt;&lt;br /&gt;
My Video Agency: &lt;a href="https://www.vidzero.co.uk/"&gt;https://www.vidzero.co.uk/&lt;/a&gt;&lt;br /&gt;
 Gear I use for YouTube:&lt;br /&gt;
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This video was shot entirely using my new DJI Osmo Pocket 3 Creator Combo: &lt;a href="https://amzn.to/4cuBz63"&gt;https://amzn.to/4cuBz63&lt;/a&gt;&lt;br /&gt;
Studio / Main Camera: Sony A7IV - &lt;a href="https://amzn.to/3C49dQ2"&gt;https://amzn.to/3C49dQ2&lt;/a&gt;&lt;br /&gt;
Secondary Camera: Sony A7III - https://amzn.to/3UY1ziH&lt;br /&gt;
Wireless Microphone: Rode Wireless Go II - &lt;a href="https://amzn.to/3SS9ufD"&gt;https://amzn.to/3SS9ufD&lt;/a&gt;&lt;br /&gt;
Wide Zoom Lens: Tamron 17-28mm F2.8 - &lt;a href="https://amzn.to/3fIPyxC"&gt;https://amzn.to/3fIPyxC&lt;/a&gt;&lt;br /&gt;
Standard Zoom Lens: Sony FE 24-70 GM f2.8 - &lt;a href="https://amzn.to/3SxWRGP"&gt;https://amzn.to/3SxWRGP&lt;/a&gt;&lt;br /&gt;
Note: Some links are affiliate links, and I may earn a small commission at no extra cost to you. Thank you for supporting the channel!&lt;br /&gt;
&lt;br /&gt;
 Music from Audiio.com: Get 70% off your first year of Audiio Pro here: &lt;a href="https://ref.audiio.com/2s33bcfm"&gt;https://ref.audiio.com/2s33bcfm&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;About Me: I'm Nick, a co-founder at Vidzero.co.uk, multi-discipline creative, film geek, pizza enthusiast, and tired dad. My mission is to help others unlock their unique creativity, find inspiration, and thrive in their creative endeavours.&lt;/p&gt;
&lt;p&gt;#OsmoPocket3 #freelancing #creativecareer #creativebusiness #startingasmallbusiness #gettingclients #paidwork #creativejobs #videoproduction #videography #videographer #freelancerlife #freelancertips #creativeskills&lt;/p&gt;&lt;p&gt;&lt;a href="http://delaforcecreative.personal.twentythree.com/the-biggest-mistake-youre-making"&gt;&lt;img src="http://delaforcecreative.personal.twentythree.com/64968556/128098562/eb0bac742e5f05542b4b58ebdbe28d7f/standard/download-15-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://delaforcecreative.personal.twentythree.com/v.ihtml/player.html?token=eb0bac742e5f05542b4b58ebdbe28d7f&amp;source=podcast&amp;photo%5fid=128098562" width="625" height="352" type="text/html" medium="video" duration="749" isDefault="true" expression="full"/>
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